web design/photography/brand identity/social media/product design
EAST WEST & DIRTY
OVERVIEW
East West & Dirty is a merchandise company based in Austin, Texas, that partners with local artists to create limited edition pieces of merchandise. The company is committed to supporting the local arts community and promoting charitable causes. One of our founders is a partner of this company, and we continue to work closely with them to this day.
OBJECTIVE
The primary objective of our collaboration with East West & Dirty was to help the company develop an e-commerce website that would showcase their unique merchandise while providing a seamless user experience for their customers. The website was also designed to enable customers to donate 10% of their purchase to a charity of their choice.
PROCESS
Our team of web designers and developers began by conducting research into the client's brand identity, target audience, and values. This helped us to identify the key features and functionalities that the website should have to meet the client's requirements.
After analyzing the client's existing website, we identified the areas that needed improvement and drafted a new site map to address these issues. We then created wireframes and mockups to give the client an idea of how the website would look and function.
Once the client approved the design, our team began coding the website using HTML, CSS, and JavaScript. We ensured that the website was fully responsive and optimized for search engines to improve its visibility.
To enhance the user experience, we included features such as a product catalog, a search function, and a shopping cart system. We also incorporated a charity donation feature, which allowed customers to choose a charity to donate 10% of their purchase to at checkout.
To showcase the local artists' work and the unique designs of the merchandise, we included high-quality visuals throughout the website, including photos and videos of the merchandise and the artists who created them.
OUTCOME
The new e-commerce website we developed for East West & Dirty has been instrumental in promoting their brand and supporting their charitable initiatives. The website is fully functional and user-friendly, providing customers with a seamless shopping experience while showcasing the local artists' work.
The charity donation feature has also been well-received by customers, allowing them to support a cause of their choice while making a purchase. The website's high-quality visuals have also helped to differentiate the brand and attract new customers.
CONCLUSION
Overall, our collaboration with East West & Dirty was a success. Our team was able to create a website that effectively showcased the brand's unique merchandise while providing a seamless user experience for customers. The website has helped to promote the brand's charitable initiatives and support the local arts community. We are proud to continue working with East West & Dirty and look forward to collaborating on future projects.